An online jewelry sales store dedicated to the sales of jewelry and accessories for women better known as Boticca.com published in recent days a spectacular case study of their sales in pinterest and facebook with info-graphs. Boticca.com ensures that ever since it started to use Pinterest to sell its jewelry online they have been selling 3% more than using Facebook and they also have noticed that a customer from Pinterest spends almost twice the average in their purchases than those who come from Facebook.
The case study that this company worked on about Pinterest sales vs. Facebook sales is based on a sample of 50,000 unique visitors who arrived to their online store from Pinterest, against another 50,000 unique visitors who arrived from Facebook, during the months of March and April of the current year 2012.
The traffic that has arrived to their website is based on the clicks made by the newest social network users in the images posted in the 62 thematic boards that the company has posted on their profile, from where it now has 40,000 pinterest followers.
Another few noticeable facts include that those users that arrived from Pinterest were not as engaged as those that arrived from facebook. A quick analysis shows us that pinterest users spent 65% less time on their site compared to 70% that had arrived from FB. Pinterest followers also visit 44% less pages on a site than 52% compared to facebook fans.
Boticca.com is the online destination for jewelry and fashion from over 260 independent designers from 40 countries. The site is a specially curated and highly editorialized online marketplace where customers can buy directly from the designers and contact them personally.
Pinterest Has A Much Higher Conversion Than Facebook (Real Case Study)
After viewing this case study I must ask. Is Facebook going to be the next mySpace?
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